In this tutorial to learn the following terminologies in email marketing: 1. How to collect emails from the website visitors? 2. How does the email server works? 3. What is ESP? Or what is email service provider? 4. Methodologies in sending email 5. How to build email list 6. What is Opt-in, Opt-out, and unsubscribe? 7. What is a Spam? 8. What is a blacklisted email server? 9. What is an open rate? 10. How to increase open rate in email marketing? 11. What is Click through rate?